FOR IMMEDIATE RELEASE
March 24, 2009
Contact: Doug Grant
949-462-3600
dgrant@wagraphics.com
www.50mileride.com
Click here for event photos.
March 2009, Trabuco Canyon, CA. The economy may be down, but the spirit of mountain biking in Orange County is alive and well. A total of 431 enthusiastic cyclists participated in the 3rd annual 50 Mile Ride for Project Rwanda, held on Saturday March 21, 2009.
Already one of the largest mountain biking events in Southern California, this year’s event drew almost 100 more riders than the previous year. “We were worried the economy might impact rider participation this year”, said event organizer Doug Grant. “But rider support for our event has been amazing. We all love to ride, and riding for a good cause is just icing on the cake.” This year’s 50 Mile Ride event raised over $24,000 for Project Rwanda.
Project Rwanda was founded by Tom Ritchey, a bike designer and a pioneer in the mountain biking industry. Ritchey has designed durable load-bearing bicycles that are being distributed to Rwandan coffee growers through a unique micro-enterprise venture. These specialty bikes increase a farmer’s earning potential by 30 – 40 percent annually, giving them the opportunity to rise above poverty for the first time in their generation. Project Rwanda has also been working to “re-brand” Rwanda, helping to raise national pride by sponsoring and developing the Rwandan National Cycling Team.
The 50 Mile Ride started three years ago as a 50th birthday ride for event founder Doug Grant. Each year, participants elect to ride either a 25 mile route or the full 50 mile route. The full course travels from Cooks Corner, through O’Neill Park, working its way to Dove Canyon, then out to Caspers Park and back, then on to Tijeras Creek, Arroyo Trabuco, back through O’Neill and finishing up again at Cooks Corner. Fifty miles is a long way on a mountain bike – and with over 5300 feet of climbing, most riders really appreciate all the food and aid stations along the route. “It was a great event with the best mountain biking I’ve done yet!”, said participant Jamie Lau. “The river crossings and single track through the woods, the mud, and “jungle” got me nostalgic of the east coast where I just moved from.”
In addition to the 25 and 50 mile routes, a new 5 mile “Fun Ride” was added to attract more young riders and families. Traveling along the Aliso Creek Bike Trail, this fun route included games and activities for all participants along the way.
A post-ride party was held at Cooks Corner. Riders and their families enjoyed a barbecue (proceeds going toward Project Rwanda), a DJ, and sponsor booths – including a massage table for those aching legs. The highlight of the post-ride party was the prize raffle. Over $10,000 in prizes were donated by the event’s generous sponsors, many of whom were local bike shops and merchants. The Grand Prize, a KHS cross country mountain bike, was won by Pat Moxley. In an unselfish act that epitomized the spirit of the 50 Mile Ride event itself, Pat elected to auction his new mountain bike to the highest bidder – with all proceeds going to Project Rwanda. After lively bidding action, participant Bronwen Conway rode home with a brand new KHS bike – a gift for her husband.
For more information about the 50 Mile Ride or Project Rwanda, visit the event’s web site at www.50mileride.com.
Andy B
outsideallday.com