Outdoor Retailer

As I drive across the windswept flats of southern Wyoming on my way to Salt Lake City, two things are nagging at my mind. The first is why is a no name one legged climber wasting time and money to go to the largest outdoor industry retail show? And the second, why if all I’m doing is sitting still, does my body hurt so much?!

The drive to the show fills my head with things I should be doing once I arrive. I am the guest of Evolv Climbing, they are the shoe company I work with as a climber and I am really excited to see what the booth looks like as well as the whole show. 7.5 hours later I roll into the city and find my way to the convention center. Once inside, I become lost amid the booths and displays. I must look lost, because once I find a friend Ian, he points me in the right direction with a laugh and kick in the butt.

The feeling around the floor of the mammoth center is awesome. Every company I ever heard of is there with the gear and clothing that makes me giddy with happiness.

As I’m hanging out in the booth a bit, getting my bearings, I bump into a guy by the name of Jeremy Collins, he is a very talented climber and illustrator who the year prior had illustrated a piece I did for Rock & Ice. I feel like we are old friends in that we both have a shared strong faith in our lives, as well as trying to balance the climbing and family life we both love. I end the first day late in the afternoon and head out to meet my friend who I will stay with, of course before I leave, I get lost again…I may need to do the bread crumb thing tomorrow.

The second day I meet with companies and work on product sponsorships. Being a photographer, I don’t look for money from companies, which for the most part makes the choice easier for them. I do however need gear to do the things I love, and selling yourself nonstop is tiring and a bit weird. It’s hard to feel like you deserve the things they want to give you, but I feel like together with the companies I like, I can do good then if I try to go it alone.

I also meet with my friend Fitz Cahall who is the creator of The Dirtbag Diaries and The Season. Both showcase his amazing story telling ability and for the up coming Season, he has asked me to be an athlete that he and his partner Brian will profile. Talk about being humbled, I am excited but in the same breath, scared that what I do is really just not that big a deal. Fitz senses my angst, since he begins to tell me that we will work together to make something we are proud of, which relaxes me almost as fast as he says it.

I head back to the booth and finally ask Chris Sharma for a photo, he is sponsored by the same shoe company, but is the best climber by far in the world right now. The cool thing about him is he is so darn humble and nice, the total package, and has been at the forefront of climbing for over 10 years now.

The last day is spent making deals, getting shut down by some and embraced by others. My new friends at Friksn Climbing apparel are super cool, and the team of Evolv just continues to blow me away with the love and support they throw my way.

As I power back up the hill past Park City and enter back into the flats of Wyoming, the first answer seems to be clear for me know. I went to meet people and to see how I would fare in a market of elite companies and athletes. The second question only got cloudier, in fact just an hour into the drive, I was aching and asking the same question over and over…

Craig DeMartino
outsideallday.com