Outside All Day has some of the coolest sponsors you can imagine. Motor Tabs, Fluid Recovery Products, Rock N Road Cyclery, Bonk Breaker and Breakaway Training. At the top of each of these organizations is a man or woman that is passionate about their business and the people using their products.
The interview below is the first of many I’ll be doing with the top dogs of our site sponsors. It’s my hope that you’ll fall in love with these brands like I have. I use EACH AND EVERY PRODUCT/SERVICE from each of our sponsors everyday in my training and daily life. We need to support our local shops and niche products because it’s the only way to encourage innovation.
By Andy Brazelton
June 4, 2008
Interview with: Greg Sellers
Position: Owner/CEO of Motor Tabs
More info at: MotorTabs.com
1. The Sports Drink landscape is crowded. Aren’t there plenty of options already?
We realized that there was a gap between the leading powdered sports drinks and the ready-to-drink sports drinks. Neither of those delivery systems are portable. We opted to use an effervescent tablet delivery system to bring the only true sports drink tablet in the American sports nutrition realm to market. Athletes can always find water – it’s so simple when out training or traveling, there is no guesswork or confusion, just find water and drop a tablet in, it dissolves and you drink it!
Thus far, consumers are embracing the premise.
2. How did you arrive at the formula?
We wanted to develop a basic sports drink tablet, that utilized only the essentials: sodium/potassium/carbohydrate, no other gimmicks or gadgets – just the basics. Research is clear that sodium and potassium are required to replenish your body when it sweats, we brought in several experts in the sports nutrition field: Rick Kitisin, who is a leading food scientist (he formulated the original MET-Rx drink mix), Jose Antonio, PhD, Ronald Mendel, PhD, both well respected sports nutritionists, as well as the expert product development team from our manufacturing facility. It was a grueling two-year process, but we finally hit it and arrived at our current formulation.
Since our product has about half the sugar/carbs as other leading sports drinks and does not contain artificial sweetener, Motor Tabs has a very light taste – not too sweet, even with two tablets in a 20oz. bottle the flavor is not over powering but very refreshing.
3. Who’s using the product?
Several top athletes and many more amateurs have joined our family: Michellie Jones, who’s one of the globe’s winningest triathletes (06 Kona champion and 2000 Silver Medalist in Olympic games), first tested the tabs back in June of 2005. She instantly embraced our brand and she relied on Motor Tabs for the first time in Kona 05, where she claimed a very respectable 2nd place. She followed up with a victory in 06! Last year didn’t work out too well for MJ, with a nagging foot injury and a punctured ear drum – just wasn’t her year! She’s a champion and a phenomenal brand evangelist for us.
Cheerwine Women’s Cycling team, Spencer Smith (world champion triathlete), motocross legend Micky Dymond is using the tabs now for his Supermoto career. We also have over 900 sponsored athletes on Sponsorhouse.com. We also have an Olympic kayaker from the UK, Paul W and more recently many hard working Americans are embracing the tabs while working outdoors to replenish the fluids they lose during tough, physical work.
Andy B
outsideallday.com
