Teva Launches the ReForge Multisport Shoe
Teva has been on a tear. Some of their competitors might choose to say terror. We are sorry to loose Simple but are optimistic that Teva will continue to up their game and be our shoe of choice as the seasons progress. We appreciate the multi sport functionality of most of their shoes and the waterability of the rest.
They have been pumping out new shoes all spring and we add another shoe to our – hope to test soon list. These launch in January 2012 and they look awesome.
More than half of Teva’s spring 2012 collection is comprised of new styles that appeal to active and adventurous consumers while staying true to Teva’s commitment to water, which continues to define the brand’s DNA.
The soon to be issued new style is the ReForge ion-mask™ and is beinc called by Teva the next evolution of the classic hiker. The moment you exit a watery environment, water drains through the midsole’s Drain Frame channels and the ion-mask-treated upper shrugs off water droplets. Unlike membrane waterproofing technologies, ion-mask is not a physical barrier to water, rather, it is an invisible nano-coating that makes the fabric totally hydrophobic. Being only nanometers thin, ion-mask does not add any weight and does not wash out or wear off with use.
The ReForge will be available on Teva in January 2012 and will sell for $130.










