Tuesday, June 24th, 2008
Team High Road Will Ride in the 2008 Tour de France as “Team Columbia”
Team High Road Will Ride in the 2008 Tour de France as “Team Columbia” Under New Sponsorship Agreement Supporting Columbia Sportswear Company’s Outdoor Brand Leadership.
GENEVA, Switzerland and SAN LUIS OBISPO, California – June 16, 2008 – Columbia Sportswear Company (Nasdaq: COLM), a global leader in the active outdoor apparel and footwear industries, and California-based High Road Sports, Inc., the owner of Team High Road, today announced a new team sponsorship agreement that prominently places the Columbia brand at the starting line of the 2008 Tour de France on July 5.
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I’m stoked that Hincapie will have some sweet fleeces to wear around San Luis Obispo.
Andy B
outsideallday.com
